The best way to get internet visibility is to optimize for local organic search results. Buying ads is more costly, and less profitable than organic results for two reasons. You have to pay for the ad, and most internet searchers have developed ad, or “banner blindness”, a disease that causes people to turn off their trust when they see an ad or a banner ad.

The secret to getting organic search supremacy:

Getting to the top for a generic term takes a lot of time. Targeting the generic term for a local audience and getting to the top can be done pretty rapidly if you understand how it operates. Local sellers of goods and services want to target local audiences. The internet is global, but most sales in such businesses are local.

Finding the right terms.

There is no one special secret to getting these results. There are many steps, and they sometimes require a little testing and tweaking. The best place to start is by learning what terms people are using to find your type of business. It may surprise you. professionals who install lawn watering systems call the part of the system that contains the nozzle from which the water exits the system an irrigation head. The average person who needs a system such as this installed, or repaired will probably call this item a sprinkler. If your irrigation company sits at the top of the page for the term “irrigation systems”, but not for the term sprinkler system, then you are missing most of your customers!

Using the terms.

After you have discovered the best terms for your business, that term should be used in your page title. The title tag is one of only two html tags which can boost your search. The title tag is the first thing that search robots find when they find your page. They use it to determine the pages meaning, and then check to see if it is accurate and relevant to the rest of the page. if it is, then you get better placement. The other ‘head” tag of importance is the meta description. The meta description will often be displayed in Goolgle’s search results, therefore, it is important to your readers. It is of little importance to the robots.

Adding local flavor.

Getting to the top for a generic term takes a lot of work, and a lot of time. Targeting the generic term for a local audience and getting to the top can be done pretty rapidly if you understand how it operates. Local sellers of goods and services want to target local audiences. The internet is global, but most sales in such businesses are local. How do you go local? add some local flavor. Use such qualifiers as your state, your county, your city, your street, and any other thing that is a distinguishing factor for your area.

You might have the best widgets in the world, and specialize in purple widgets, but you will probably not be able to immediately rank for “widgets”, or even “purple widgets”, you probably can rank for “purple widgets Eastern Road Island”, or some other such local qualifier.

Well, of course I am just joking, at least I think I am. It wouldn’t surprise me much. It isn’t any more of a stretch than the auto makers asking taxpayers for a few billion, or the banks who got a few billion of our tax dollars which they will loan back to us at inflated rates!

Congragulations Mr. Wu!, this is an inspiration to all bloggers!

The citation system was a great idea, but it depended on honesty and self regulation, neither of which lasted very long after the web became a primary tool for information and business.